THE PROJECT
The project comes from the synergy and collaboration between Tenuta Castelvecchio and the artist Jacq. Through a simple painting style and targeted use of color, the artist visually conveys the modern and contemporary spirit of the winery, paying tribute to Roberto Pinori, founder of Tenuta Castelvecchio and Pinori Filati Spa.
This project represents a meeting point between the founder’s identity, the company’s memory, and the geography of the Carmignano area. To visually seal this dual identity, an original thread from Pinori Filati — the same green color as the label — is tied around the neck of each bottle: a small but precious detail that ideally intertwines the two realities created by Roberto.

THE WINE
This wine, made from a harmonious blend of Sangiovese and Merlot, proudly expresses the strong structure of the hilly profile of Carmignano. On the nose, it reveals a complex bouquet with balsamic notes, red flowers, ripe cherry, and black pepper, offering the palate a savory, tannic sip with great persistence.

It is recommended to serve it at 16°–18°C, paired with pasta dishes with meat ragù, large roasts, and game.

THE BOTTLE
The entire bottle design revolves around precise and essential color choices. The front label features a celebratory portrait of Roberto Pinori. The founder’s figure interacts with a pastel green monochrome background, a shade that directly recalls the copper covering of the winery, designed to integrate the architecture into the Carmignano hills landscape.
White, a key colour in Jacq’s visual language, characterises the shellac capsule and the lower band of the label, acting as a structural frame to define the work’s space.
The use of a minimalist, strictly black font emphasises the clean lines, precision and contemporary feel of the overall design.
The Pinori Filati-branded thread tied at the neck completes the visual and emotional balance of the packaging.

THE WORK
Roberto is the original canvas born from the collaboration between Jacq and Tenuta Castelvecchio. Through a formal and minimalist synthesis, the painting takes the form of a celebratory portrait in which the composition finds its generative core in certain iconographic attributes drawn from the subject’s life: the Irish flat cap and the beige coat, hallmarks of that British aesthetic which defined his figure and eclectic demeanour.
In the background, the monochrome pastel-green background serves a dual narrative purpose:
Architectural: It draws its inspiration from the pre-patinated copper roof of the Castelvecchio Estate (whose architecture echoes the roof of the Sanctuary of Maria Theotokos in Loppiano, Incisa in Val d’Arno), visually emphasising the building’s integration into the hilly landscape.
Personal: It evokes Roberto’s great passion for gardening and his intimate connection with nature, serving as the ideal synthesis between modernity and the natural world.

Technical Details of the Work:
Title: Roberto
Year: 2026
Technique: Oil on canvas
Dimensions: 80×100 cm
Artist: Jacq