{"id":421,"date":"2017-10-24T17:38:22","date_gmt":"2017-10-24T15:38:22","guid":{"rendered":"https:\/\/www.tenutacastelvecchio.it\/chi-siamo\/"},"modified":"2025-09-01T23:02:26","modified_gmt":"2025-09-01T21:02:26","slug":"about-us","status":"publish","type":"page","link":"https:\/\/www.tenutacastelvecchio.it\/en\/about-us\/","title":{"rendered":"ABOUT US"},"content":{"rendered":"<div class=\"wpb-content-wrapper\">[mk_page_section bg_image=&#8221;https:\/\/www.tenutacastelvecchio.it\/wp-content\/uploads\/2017\/10\/castelvecchio-carmignano-prato.jpg&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; full_width=&#8221;true&#8221; full_height=&#8221;true&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; sidebar=&#8221;jr-insta-shortcodes&#8221;][vc_column][vc_row_inner is_fullwidth_content=&#8221;false&#8221;][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1508861803676{padding-top: 80px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: rgba(10,10,10,0.69) !important;*background-color: rgb(10,10,10) !important;}&#8221;][mk_ornamental_title text_color=&#8221;#fcfcfc&#8221; font_family=&#8221;none&#8221; font_size=&#8221;41&#8243; txt_transform=&#8221;capitalize&#8221; ornament_style=&#8221;norman-short-single&#8221; nss_align=&#8221;center&#8221; ornament_color=&#8221;#ffffff&#8221;]About us[\/mk_ornamental_title][vc_column_text css=&#8221;.vc_custom_1756760544585{margin-bottom: 0px !important;}&#8221;]\n<p style=\"text-align: justify;\"><span style=\"color: #ffffff;\">The history of Tenuta Castelvecchio began in 1975, when Roberto Pinori, driven by a deep attachment to his land, purchased a farm, where the winery of the same name now stands, once owned by a noble Florentine family.<br \/>\nMotivated by the belief that wine was the liquid story of a place, a tradition and a family, Roberto carefully chose these lands. The rolling hills of Carmignano, in the heart of the Medici area, offered ideal sun exposure, a unique microclimate and extraordinarily fertile soils. In 1990, after having devotedly tended to the planting of the vineyards, the winery began its commercial activity.<br \/>\nToday, fifty years after its foundation, the history of Castelvecchio continues with the same passion in the hands of the second and third generations, represented by Roberto&#8217;s daughter Romina and his granddaughter Virginia. They share the same love for the land, the same artisanal care and the desire to innovate without ever betraying their roots.<br \/>\nThe estate covers approximately 40 hectares, with 21 hectares of agricultural land, at an average altitude of 250 metres above sea level.<br \/>\nIn addition to wines, they specialise in the production of a unique extra virgin olive oil, obtained by cold pressing olives harvested on the same day. Every bottle of Castelvecchio embodies the balance between nature, tradition and innovation. It is the story of a family that has been cultivating dreams, grapes and passions for fifty years, and is committed to honouring its territory in every single drop of wine and oil.<\/span><\/p>\n[\/vc_column_text][\/vc_column_inner][vc_column_inner width=&#8221;1\/3&#8243;][\/vc_column_inner][\/vc_row_inner][mk_padding_divider size=&#8221;60&#8243; visibility=&#8221;visible-sm&#8221;][\/vc_column][\/mk_page_section]\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[mk_page_section bg_image=&#8221;https:\/\/www.tenutacastelvecchio.it\/wp-content\/uploads\/2017\/10\/castelvecchio-carmignano-prato.jpg&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; full_width=&#8221;true&#8221; full_height=&#8221;true&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; sidebar=&#8221;jr-insta-shortcodes&#8221;][vc_column][vc_row_inner is_fullwidth_content=&#8221;false&#8221;][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1508861803676{padding-top: 80px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: rgba(10,10,10,0.69) !important;*background-color: rgb(10,10,10) !important;}&#8221;][mk_ornamental_title text_color=&#8221;#fcfcfc&#8221; font_family=&#8221;none&#8221; font_size=&#8221;41&#8243; txt_transform=&#8221;capitalize&#8221; ornament_style=&#8221;norman-short-single&#8221; nss_align=&#8221;center&#8221; ornament_color=&#8221;#ffffff&#8221;]About us[\/mk_ornamental_title][vc_column_text css=&#8221;.vc_custom_1756760544585{margin-bottom: 0px !important;}&#8221;] The history of Tenuta Castelvecchio began in 1975, when Roberto Pinori, driven by a deep attachment to his land, purchased [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-421","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>ABOUT US - Tenuta di Castelvecchio - Carmignano - Prato<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.tenutacastelvecchio.it\/en\/about-us\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ABOUT US - Tenuta di Castelvecchio - Carmignano - Prato\" \/>\n<meta property=\"og:description\" content=\"[mk_page_section bg_image=&#8221;https:\/\/www.tenutacastelvecchio.it\/wp-content\/uploads\/2017\/10\/castelvecchio-carmignano-prato.jpg&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; full_width=&#8221;true&#8221; full_height=&#8221;true&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; sidebar=&#8221;jr-insta-shortcodes&#8221;][vc_column][vc_row_inner is_fullwidth_content=&#8221;false&#8221;][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1508861803676{padding-top: 80px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: rgba(10,10,10,0.69) !important;*background-color: rgb(10,10,10) !important;}&#8221;][mk_ornamental_title text_color=&#8221;#fcfcfc&#8221; font_family=&#8221;none&#8221; font_size=&#8221;41&#8243; txt_transform=&#8221;capitalize&#8221; ornament_style=&#8221;norman-short-single&#8221; nss_align=&#8221;center&#8221; ornament_color=&#8221;#ffffff&#8221;]About us[\/mk_ornamental_title][vc_column_text css=&#8221;.vc_custom_1756760544585{margin-bottom: 0px !important;}&#8221;] The history of Tenuta Castelvecchio began in 1975, when Roberto Pinori, driven by a deep attachment to his land, purchased [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.tenutacastelvecchio.it\/en\/about-us\/\" \/>\n<meta property=\"og:site_name\" content=\"Tenuta di Castelvecchio - Carmignano - Prato\" \/>\n<meta property=\"article:modified_time\" content=\"2025-09-01T21:02:26+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/en\\\/about-us\\\/\",\"url\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/en\\\/about-us\\\/\",\"name\":\"ABOUT US - Tenuta di Castelvecchio - Carmignano - Prato\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/#website\"},\"datePublished\":\"2017-10-24T15:38:22+00:00\",\"dateModified\":\"2025-09-01T21:02:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/en\\\/about-us\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/en\\\/about-us\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/en\\\/about-us\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"ABOUT US\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/#website\",\"url\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/\",\"name\":\"Tenuta di Castelvecchio - Carmignano - Prato\",\"description\":\"L\u2019azienda \u201cCastelvecchio\u201d si distingue per la qualit\u00e0 della vinificazione estremamente accurata, per l\u2019utilizzo delle pi\u00f9 moderne tecnologie, per l\u2019attenzione alla tradizione e l\u2019amore con cui viene eseguita ogni fase, dalla vendemmia all\u2019invecchiamento, nel pieno rispetto degli equilibri naturali.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/#organization\",\"name\":\"Tenuta di Castelvecchio - Carmignano - Prato\",\"url\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/tenuta-di-castelvecchio-prato-carmignano.jpeg\",\"contentUrl\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/wp-content\\\/uploads\\\/2025\\\/08\\\/tenuta-di-castelvecchio-prato-carmignano.jpeg\",\"width\":150,\"height\":150,\"caption\":\"Tenuta di Castelvecchio - Carmignano - Prato\"},\"image\":{\"@id\":\"https:\\\/\\\/www.tenutacastelvecchio.it\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.instagram.com\\\/tenutacastelvecchio\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"ABOUT US - Tenuta di Castelvecchio - Carmignano - Prato","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.tenutacastelvecchio.it\/en\/about-us\/","og_locale":"en_US","og_type":"article","og_title":"ABOUT US - Tenuta di Castelvecchio - Carmignano - Prato","og_description":"[mk_page_section bg_image=&#8221;https:\/\/www.tenutacastelvecchio.it\/wp-content\/uploads\/2017\/10\/castelvecchio-carmignano-prato.jpg&#8221; bg_repeat=&#8221;no-repeat&#8221; bg_stretch=&#8221;true&#8221; full_width=&#8221;true&#8221; full_height=&#8221;true&#8221; padding_top=&#8221;0&#8243; padding_bottom=&#8221;0&#8243; sidebar=&#8221;jr-insta-shortcodes&#8221;][vc_column][vc_row_inner is_fullwidth_content=&#8221;false&#8221;][vc_column_inner width=&#8221;2\/3&#8243; css=&#8221;.vc_custom_1508861803676{padding-top: 80px !important;padding-right: 50px !important;padding-bottom: 50px !important;padding-left: 50px !important;background-color: rgba(10,10,10,0.69) !important;*background-color: rgb(10,10,10) !important;}&#8221;][mk_ornamental_title text_color=&#8221;#fcfcfc&#8221; font_family=&#8221;none&#8221; font_size=&#8221;41&#8243; txt_transform=&#8221;capitalize&#8221; ornament_style=&#8221;norman-short-single&#8221; nss_align=&#8221;center&#8221; ornament_color=&#8221;#ffffff&#8221;]About us[\/mk_ornamental_title][vc_column_text css=&#8221;.vc_custom_1756760544585{margin-bottom: 0px !important;}&#8221;] The history of Tenuta Castelvecchio began in 1975, when Roberto Pinori, driven by a deep attachment to his land, purchased [&hellip;]","og_url":"https:\/\/www.tenutacastelvecchio.it\/en\/about-us\/","og_site_name":"Tenuta di Castelvecchio - Carmignano - Prato","article_modified_time":"2025-09-01T21:02:26+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.tenutacastelvecchio.it\/en\/about-us\/","url":"https:\/\/www.tenutacastelvecchio.it\/en\/about-us\/","name":"ABOUT US - Tenuta di Castelvecchio - Carmignano - Prato","isPartOf":{"@id":"https:\/\/www.tenutacastelvecchio.it\/#website"},"datePublished":"2017-10-24T15:38:22+00:00","dateModified":"2025-09-01T21:02:26+00:00","breadcrumb":{"@id":"https:\/\/www.tenutacastelvecchio.it\/en\/about-us\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.tenutacastelvecchio.it\/en\/about-us\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.tenutacastelvecchio.it\/en\/about-us\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.tenutacastelvecchio.it\/en\/"},{"@type":"ListItem","position":2,"name":"ABOUT US"}]},{"@type":"WebSite","@id":"https:\/\/www.tenutacastelvecchio.it\/#website","url":"https:\/\/www.tenutacastelvecchio.it\/","name":"Tenuta di Castelvecchio - Carmignano - Prato","description":"L\u2019azienda \u201cCastelvecchio\u201d si distingue per la qualit\u00e0 della vinificazione estremamente accurata, per l\u2019utilizzo delle pi\u00f9 moderne tecnologie, per l\u2019attenzione alla tradizione e l\u2019amore con cui viene eseguita ogni fase, dalla vendemmia all\u2019invecchiamento, nel pieno rispetto degli equilibri naturali.","publisher":{"@id":"https:\/\/www.tenutacastelvecchio.it\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.tenutacastelvecchio.it\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.tenutacastelvecchio.it\/#organization","name":"Tenuta di Castelvecchio - Carmignano - Prato","url":"https:\/\/www.tenutacastelvecchio.it\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.tenutacastelvecchio.it\/#\/schema\/logo\/image\/","url":"https:\/\/www.tenutacastelvecchio.it\/wp-content\/uploads\/2025\/08\/tenuta-di-castelvecchio-prato-carmignano.jpeg","contentUrl":"https:\/\/www.tenutacastelvecchio.it\/wp-content\/uploads\/2025\/08\/tenuta-di-castelvecchio-prato-carmignano.jpeg","width":150,"height":150,"caption":"Tenuta di Castelvecchio - Carmignano - Prato"},"image":{"@id":"https:\/\/www.tenutacastelvecchio.it\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.instagram.com\/tenutacastelvecchio\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.tenutacastelvecchio.it\/en\/wp-json\/wp\/v2\/pages\/421","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.tenutacastelvecchio.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.tenutacastelvecchio.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.tenutacastelvecchio.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.tenutacastelvecchio.it\/en\/wp-json\/wp\/v2\/comments?post=421"}],"version-history":[{"count":5,"href":"https:\/\/www.tenutacastelvecchio.it\/en\/wp-json\/wp\/v2\/pages\/421\/revisions"}],"predecessor-version":[{"id":601,"href":"https:\/\/www.tenutacastelvecchio.it\/en\/wp-json\/wp\/v2\/pages\/421\/revisions\/601"}],"wp:attachment":[{"href":"https:\/\/www.tenutacastelvecchio.it\/en\/wp-json\/wp\/v2\/media?parent=421"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}